Vintage Lux Soap

Vintage Lux Soap

Vintage Lux Soap

Looking for genuine vintage Lux soap? From Lever Brothers of Cambridge, Massachusetts (aka Unilever), the Lux bath bar soap is “The satin-smooth complexion soap screen stars use, in a big Bath Size. Refreshing, fragrant, rich-lathering. It lasts…it’s thrifty!”, or so says the label. Lux soap was one of the very first companies to utilize female celebrities in their ad campaigns, and continued to do so into the 1980s. Lux beauty bars are still around today. In fact, Lux soap is the top-selling brand in many countries around the world, while having absolutely no distribution or sales in the United States (Unilever also makes Dove, so I assume Lux’s biggest competition in the US would basically be themselves).

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Early bars of Lux soap are sought-after for their nostalgic value, as well as their genuinely fresh scent and high quality. Good soap decently stored away for around 70 years still works, looks, and smells great, and considering the cost of specialty soaps in retail stores, a good bar of vintage Lux soap is a great buy. There are two common sizes of vintage Lux soap, the 5 oz “Bath Size” bar, measuring 3.25 inches x 2.25 inches x 1 inch, and a smaller 3 oz hand soap bar. They have an attractive look with a mellow yellow tint and embossed Lux logo, easily as aesthetically-pleasing as your average “french-milled” artisan country soap at the shopping mall. The bars pictured above are from 1947-1848 and were found still sealed in their original packages. Original retail price in 1947…sixteen cents!

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